Bringing together communication, intercultural marketing, data, and technology, my approach connects the dots between people, platforms, and performance.
I help companies grow—by sharpening their positioning, generating qualified leads, and building marketing strategies that scale across markets.
Born a German/British national, I’ve lived in Germany, Sweden, the US, and moved to Spain in 2016. With 16 years of global marketing experience, I’ve worked in B2C marketing at a British company and later specialized in B2B, with a strong focus on SaaS and startups.
This international background has equipped me with a deep understanding of the specific requirements that come with tailored go-to-market strategies. It’s about aligning your offering with local expectations, habits, and buying behaviours—so your message lands where and how it matters.
